I am a multimodal semiotician, currently acting professor and senior researcher affiliated to the Faculty of Linguistics and Literary Sciences at the University of Bremen. My area of research focuses on Narrative structures, functions and interpretation across different media, such as films, graphic and digital media. 

I completed my PhD (Summa Cum Laude) in Semiotics at the University of Bremen in 2010. I also have an MA in Language and Communication Research from Cardiff University (U.K.) and a BA in Linguistics and Literature Studies (University of Bath, U.K., National Chung Cheng University, Taiwan).

I specialise in developing frameworks for analysing narrative forms and contents, particularly the methods for systematically tracking types of events and actions, character features and emotion, narrative space, point-of-views. 

I am currently applying these methods to address the fundamental question of what are the narrative factors and media mechanisms that change and influence people.

Apart from the current research focuses, I have published journal articles and book chapters on applying these methods to addressing a wide variety of socio-cultural and aesthetic issues such as complex/non-linear film narratives, characters' developments and motivations, genre comparison, authorship, screen violence, transmedia adaptation, persuasive functions in film and video games, etc.

I have also been leading scientific collaboration with scholars from the various disciplines such as education, cultural studies, ethnography, media aesthetics, as well as with scientists using empirical approaches such as eye-tracking experiments, automatic audio-visual detection in computer science, fMRI in neuroscience.

Please email me for possible scientific collaboration. 


Email: tseng at uni-bremen.de

Twitter: @chiaoitseng

Upcoming Events

Call for Papers: 

Pro-social Play 2020: International Conference on Storytelling and Well-being across Media Borders.

25-26, June, 2020, University of Potsdam, Germany.