Dr. Chiao-I Tseng

Multimodal Communication.
Discourse. Society. 

I am a multimodal linguist and Senior Lecturer in the Department of Applied Information Technology at the University of Gothenburg, Sweden. My area of research focuses on using digital multimodal discourse and empirical methods to investigate narrative strategies, interpretation and impact across audiovisual, graphic and digital media. 

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I completed my PhD in Applied Linguistics at the University of Bremen, Germany. I also have an MA in Language and Communication Research from Cardiff University (U.K.). 

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I specialise in combining multimodal discourse analysis with 

computational/digital methods and cognitive methods such as eye-tracking or comprehension tests, for investigating visual and audiovisual discourse structures and contents and their impact on people's narrative interpretation. 

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Currently, I am applying these methods in a research project on children's understanding of transmedia narratives (with Dr. Emilia Djonov, Macquarie University) and in an interdisciplinary project FakeNarrative, which is on computational/automatic detection of narrative strategies and disinformation in news videos. 

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Apart from the current research focuses, I have published papers on applying these methods to addressing a wide variety of socio-cultural and stylistic issues such as persuasion and manipulation of (audio)visual narratives, digital communication in serious games, online news, complex/non-linear film narratives, characters' developments, genre comparison, authorship, screen violence, transmedia adaptation, children's narrative interpretation and learning.

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