Dr. Chiao-I Tseng

I am a multimodal linguist and Senior Lecturer in the Department of Applied Information Technology at the University of Gothenburg, Sweden. My research investigates how narrative and communication strategies are constructed, interpreted, and circulated across audiovisual, graphic, and social media.

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I completed my PhD in Applied Linguistics at the University of Bremen, Germany, and hold an MA in Language and Communication Research from Cardiff University, UK.

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My work integrates large-scale multimodal discourse analysis with computational and digital methods, as well as cognitive approaches such as eye-tracking and comprehension studies. Using these tools, I examine how visual and audiovisual structures shape narrative meaning and influence audience interpretation.

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I have applied these methods in a project on children’s understanding of transmedia narratives (with Dr. Emilia Djonov, Macquarie University) and in an interdisciplinary project FakeNarrative, which develops computational approaches for detecting narrative strategies and disinformation in news videos.

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Currently I am Principle Investigator of the research project TAKTiK: The transformation and consequences of news on TikTok, funded by Swedish Research Council (Vetenskapsrådet).

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I am also Fellow in the Society for Cognitive Studies of the Moving Image (SCSMI) and member in the EUTOPIA connected community - New Technologies of Learning and Skill Transfer.  

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